HIERARCHY IN DESIGN

One of the fundamental tenets of graphic design is the idea of creating a visual hierarchy in your layout. You want the viewer’s eye to settle on an area of the page (using scale, color, white space etc.) and then be naturally drawn in a logical manner to supporting elements that make up the design. Otherwise, the viewer’s…

Observations, Projects

Mondrian/Pollack

CONTROL VS. SPONTANEITY

It’s no secret that I’m a big fan of tennis and Roger Federer in particular. I enjoyed the Australian Open final over the weekend and read a great post-match quote from Federer: “Be free in your head, be free in your shots, go for it. The brave will be rewarded here.” I started thinking about…

Observations