3D product renderings offer some advantages over photography: they can be less costly to produce, they can highlight details that might otherwise be difficult to capture, they can illustrate something that doesn’t even exist yet, and they can be revised or edited more easily at a later time if something like a color scheme or feature changes. And as everyone knows, the results, from a photorealistic standpoint, can be virtually indiscernible from those of a photograph. Here’s an example of a 3D rendering of a valve I created for Oventrop Corporation, using Modo.
Entries in Product Illustration (3)
This is another recent project for Discovery Channel. The popular "How Stuff Works" series required a set of three illustrations for their volume 2 DVD packaging. Among the subjects covered this time around were chocolate, whiskey, and games; very different but interesting subjects to render in 3D. As a technical illustrator, I'm usually drawing hard-surfaced, mechanical subject matter, so the organic nature of the "Whiskey" and "Chocolate" images made them particularly fun and challenging to create. See the cover layout here.
This is a recently completed illustration of an order fulfillment system in development for SI Systems. The mobile A-frame will offer a fast, flexible, cost-effective method of warehouse order-fulfillment and material handling. It was great working with Deb Di Gregorio and Denise Silva at Camarès, who made the project go really smoothly.