“A sentence should contain no unnecessary words, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts.”
– William Strunk, Jr.
HIERARCHY IN DESIGN
One of the fundamental tenets of graphic design is the idea of creating a visual hierarchy in your layout. You want the viewer’s eye to settle on an area of the page (using scale, color, white space etc.) and then be naturally drawn in a logical manner to supporting elements that make up the design. Otherwise, the viewer’s…
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CONTROL VS. SPONTANEITY
It’s no secret that I’m a big fan of tennis and Roger Federer in particular. I enjoyed the Australian Open final over the weekend and read a great post-match quote from Federer: “Be free in your head, be free in your shots, go for it. The brave will be rewarded here.” I started thinking about…
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SWORDS INTO PLOWSHARES
“Swords into Plowshares” is an initiative to help governments convert retired, decommissioned tanks into bulldozers, excavators, and agricultural tractors. The ultimate goal of the program is to promote economoic development, sustainability, and worldwide disarmament. To help raise money and awareness, they required a series of illustrations that illustrated the technical process by which the turret and…
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