HIERARCHY IN DESIGN

One of the fundamental tenets of graphic design is the idea of creating a hierarchy in your layout. You want the viewer’s eye to settle on an area of the page (using scale, color, white space etc.) and then be naturally drawn in a logical manner to supporting elements that make up the design. Otherwise, the viewer’s attention…

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CONTROL VS. SPONTANEITY

It’s no secret that I’m a big fan of tennis and Roger Federer in particular. I enjoyed the Australian Open final over the weekend and read a great post-match quote from Federer: “Be free in your head, be free in your shots, go for it. The brave will be rewarded here.” I started thinking about…

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SWORDS INTO PLOWSHARES

“Swords into Plowshares” is an initiative to help governments convert retired, decommissioned tanks into bulldozers, excavators, and agricultural tractors. The ultimate goal of the program is to promote economoic development, sustainability, and worldwide disarmament. To help raise money and awareness, they required a series of illustrations that illustrated the technical process by which the turret and…

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THE NEW $100 BILL

My family and I were at the Greenway in Boston recently. All of the new construction coupled with the gorgeous weather had us staring up and around in wonder. All of us but my 8-year old, who was sharp enough to spot what appeared to be a crisp $100 bill on the ground. My wife…

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